Should You Use Stock Photos Over Your Own?
Great for personal use and for commercial businesses; stock photos can be used as a placeholder or for when you don’t have any images yourself. However, should you use stock photos over your own? Using...
View ArticleIs Your Local Search Marketing Up To Scratch?
For small businesses and start-ups, local search marketing is massively important. But many don’t consider it necessary and others don’t even know it exists! This is a mistake that you mustn’t make, as...
View ArticleWhat Social Media Platforms Should You Use and Why?
Social media is a powerful marketing tool when used correctly. Used as another form of gaining traffic to the site, it can also be used to have a more personal interaction with clients while also...
View ArticleTurning 404 Pages into Something Beneficial
A 404 page is something every website will have and are often overlooked or ignored. 404 pages can quickly be turned into something beneficial for your website; especially if you constantly have...
View ArticleGoogle Algorithms: Should You Fear Them?
Website designers and business owners are constantly being bombarded with news about ‘HUGE’ Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like ‘Panda’ or...
View ArticleWhat is Google Stamp and how will it affect businesses?
If you’ve used Snapchat before, you’ll have likely seen their ‘Discover’ feature. If you’ve never used it, this feature allows users to quickly swipe between interesting pieces of content. Tailored to...
View ArticleThe Most Commonly Asked SEO Questions
If you’ve got a website, the chances are you’ll have heard the term ‘search engine optimisation’ before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But...
View ArticleSEO or PPC; Which One Should You Use?
Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you...
View ArticleHow to Improve Paid Search Campaigns for Small Business Owners
We’ve talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don’t get any traffic? What are you...
View ArticleIt’s Now More Important Than Ever to Optimise for Mobile
The chances are you’re reading this article on your phone or tablet. If so, you’re not alone. More and more people are using their smartphones or tablets to search for products, services and articles...
View ArticleCraft the Perfect Marketing E-Mail
With the amount of e-mails that flood our inboxes daily, sending one that will actually attract the receiver is hugely important. Making yours stand out and promote your brand in the right way will...
View ArticleQuickly and easily improve your site speed!
As we noted in our recent article about site speed, it’s becoming vitally important to make sure your website runs as fast as possible. Otherwise your site’s performance, both with users and in the...
View ArticleFake Reviews: Are They Worth the Risk?
Breaking Googles guidelines, breaking the law, but you get a better business profile online. Is it worth it? Fake reviews can aid your business, but can also be a quick way to fall. There have been...
View ArticleHow To Choose the Right E-Commerce Website Provider
Over the last ten years, e-commerce websites have steadily grown in popularity. Business owners know that selling their products online opens them up to greater sales potential. In fact, online sales...
View ArticleWhy is it so Important to Have a Website in 2017?
A well-built, user friendly and attractive site will take your business farther in the online market. However, there are still businesses out there that have not joined the thousands of companies that...
View ArticleA New Look for Mobile Product Card Unit Ads
Changing the way online shopping works in their search engine; Google are making changes to the mobile product card unit ads. Currently, this change has only been applied to specific products. When...
View ArticleHow to Write the Perfect Meta Description
Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website...
View ArticleMobile AdWords Extensions Get an Upgrade
We have experienced constant changes to the way ads appear on Google. From the reduced number of ads on a single page to the inclusion of callout and structured snippet extensions; there have been many...
View ArticleWhat You Need to Know: The Ultimate Email Marketing Checklist
When it comes to email marketing, you might think “well that’s pretty easy, you’re just sending someone an email!” Well, yes, that’s true, but that’s only the first part. It’s the marketing that’s the...
View ArticleIs Your Website Due for a Redesign?
Like any form of technology, the internet is continually changing and updating. It’s therefore always worth checking if your website needs refreshing. But if someone was to ask you ‘Is your website due...
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