How to Improve Paid Search Campaigns for Small Business Owners
We’ve talked about the pros (and cons) of using Paid Search and paid SEO for your website on our blog before, but what happens when you put money into it and you don’t get any traffic? What are you...
View ArticleSEO or PPC; Which One Should You Use?
Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you...
View ArticleThe Most Commonly Asked SEO Questions
If you’ve got a website, the chances are you’ll have heard the term ‘search engine optimisation’ before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But...
View ArticleWhat is Google Stamp and how will it affect businesses?
If you’ve used Snapchat before, you’ll have likely seen their ‘Discover’ feature. If you’ve never used it, this feature allows users to quickly swipe between interesting pieces of content. Tailored to...
View ArticleGoogle Algorithms: Should You Fear Them?
Website designers and business owners are constantly being bombarded with news about ‘HUGE’ Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like ‘Panda’ or...
View ArticleTurning 404 Pages into Something Beneficial
A 404 page is something every website will have and are often overlooked or ignored. 404 pages can quickly be turned into something beneficial for your website; especially if you constantly have...
View ArticleWhat Social Media Platforms Should You Use and Why?
Social media is a powerful marketing tool when used correctly. Used as another form of gaining traffic to the site, it can also be used to have a more personal interaction with clients while also...
View ArticleIs Your Local Search Marketing Up To Scratch?
For small businesses and start-ups, local search marketing is massively important. But many don’t consider it necessary and others don’t even know it exists! This is a mistake that you mustn’t make, as...
View ArticleShould You Use Stock Photos Over Your Own?
Great for personal use and for commercial businesses; stock photos can be used as a placeholder or for when you don’t have any images yourself. However, should you use stock photos over your own? Using...
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