How to Optimise Images for The Web
Just how do you optimise images for the web? Well, in this guide on how to optimise images for the web, we will go through the necessities to ensure your site performs at its best for both your...
View ArticleThe History of Web Design
When Tim Berners-Lee created the internet in 1989, it’s unlikely even he would have expected it to evolve and change as much as it has! It’s still changing year on year! In fact, it’s hard to imagine...
View ArticleGoogle Recommend Switch From Mobile to Responsive Sites ASAP!
If you currently have a mobile website for your business, Google recommends any swap to a responsive site happens as soon as possible. The reason is that the mobile-first search index will be arriving...
View ArticleHow small businesses can optimise their pages for Google snippets
Getting featured at the top of a Google search can mainly be done one of three ways. By organic SEO, paid SEO or by Google snippet. Though the snippet is rarer and harder to get hold of, it can be...
View ArticleOrganic versus paid SEO: which is better?
It’s the age old question: Is it better to pay for your SEO, to put money into pay-per-click and guarantee you’ll be at the top of Google, or if you should add keywords, pages and quality back-links to...
View ArticleHow Do You React to Negative Reviews?
A very important part of marketing; reviews can determine sales from a marketing campaign and can even impact your ranking in search. But, just how do you react to negative reviews? Many of your...
View ArticleWhy badly written content and SEO don’t mix
When it comes to improving the rankings on your website, search engine optimisation is key. But, what happens when you haven’t got a lot of content to add keywords to? Or, if the content you do have is...
View ArticleDriving Conversions with a Mobile Site
Nearly 60% of searches performed on Google are via mobile devices. This means more than half of the visitors to your site could possibly be using a mobile device to view your website. But, does your...
View Article9 Factors of Effective E-Commerce Website Design
E-commerce websites are highly effective ways to sell products online instead of relying on people walking into your shop as your only method of making sales. Having an e-commerce website broadens your...
View ArticleEffectively using hashtags on social media: Is it that important?
When posting on any kind of social media, effectively using hashtags is one of the golden rules. Just adding your comments doesn’t mean a whole lot if people can’t find what you’re posting about....
View ArticleHow will Google’s RankBrain affect your ranking?
You may have never heard of Google’s RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it’s becoming more and more...
View ArticleWhy Is It So Important to Have a Responsive Website?
A message to all business owners that have not upgraded to a responsive website; do it now! There are many great benefits to having a responsive website. It is shocking to see that some businesses are...
View ArticleOne-Page Websites: Are They Good or Bad for Your Business
Don’t want to spend too much on a website? One-page websites are perfect. However, they do come with a lot of repercussions. Without going into too much detail, one-page websites are not good for any...
View ArticleGoogle Posts: What could they mean for your business?
As we know, Google is always looking to improve its algorithms and the services it provides its users; with this in mind, they have recently brought out ‘Google Posts’ (albeit only in America at the...
View ArticleThe Seven Less Obvious On-Site SEO Issues
Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics – avoiding keyword stuffing, making...
View Article15 Things to Check When Launching a New Website
Through an internal web design specialist or through paying a web design agency; launching a new website is a great experience. However, there are many ways this can go wrong. We have collected a list...
View ArticleE-mail Marketing is Still Effective; Don’t Believe the Naysayers!
Despite what many marketing and web design companies may tell you, e-mail marketing is still effective. Some wrongly consider it outdated and obsolete. But in all honesty, it’s still one of the most...
View ArticleGoogle’s Panda: Poor quality content and your rankings
First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of...
View ArticleUtilising the Most Efficient UX Practices
Utilising highly efficient UX (User Experience) practices entices visitors to stay on your site and will greatly aid in improving conversions. Ignoring these practices will lead to people bouncing off...
View ArticleIs Your Website Due for a Redesign?
Like any form of technology, the internet is continually changing and updating. It’s therefore always worth checking if your website needs refreshing. But if someone was to ask you ‘Is your website due...
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